Introduction
Lipstick is a cosmetic product that contains waxes, oils, emollients, and pigments to give a pop of colour and enhance personality features. Brands induce new lip products in markets to stand out in the industry with novelty products like lip stains, oils, tints, and muds, which also provide colours to lips in different ways. So, no matter what you are selling, bullet lipstick or liquid mattes, design their packaging boxes that grab the audience’s attention. Lipstick boxes must be secure, beautiful, and branded to make a brand name in the industry.
Significance of Lipstick Packaging for Brand
Lipsticks are fragile and need packaging to prevent the inside product from being damaged and de-shipped. A quality lipstick box maintains a moderate temperature to keep products safe and fresh. Furthermore, the printed details of the product packaging are also imperative for communicating directly with customers without any problem. So, here are the points showing the importance of top-notch lipstick packaging for customers.
- Intense product security
- Make product branded
- Engage customers with artwork
- Memorable unboxing
- Get functional packaging
Look at the top ideas for designing custom lipstick boxes that exceed expectations and boost sales and the annual report graph.
Enhance Customer Attention with Unique Styles
Multiply the uniqueness using quirky packaging styles and shapes of custom lipstick packaging. If you pick a unique product packaging shape and style, it makes the product memorable and doubles the impact on customers’ minds. Moreover, it enhances product recognition when products are placed on cosmetic retailers’ shelves.
- Tray and sleeve boxes
- Top-tuck end box
- Straight tuck-end boxes
- Reverse tuck-end boxes
- Telescoping boxes
With these box styles, simple product packaging may be enhanced to another level that grabs the audience’s attention. By using unique packaging boxes, businesses can enhance customer engagement and offer seamless product packaging to the end-users.
Strategically Place the Logo on Lipstick Packaging
Brand name and logo are essential things that you must place on the box to increase product recognition. Also, applying brand credentials enhances the product visibility in the industry and makes them word of mouth. If you print these imperative chunks on the box at the palace, it doesn’t engage customers, so the purpose of branded packaging ends.
Therefore, cosmetic sellers need to coordinate with packaging designers and professionals to mention information in the right place. Custom Boxes Only is the brand that offers free design support for customers who book custom packaging orders first. If small businesses and makeup sellers consider these brands when buying unique lipstick packaging, they can benefit from these amazing, free consultant services.
Minimal Lipstick Packaging Are More In-demand
Cosmetic manufacturers choose packaging designs according to the brand vision and theme. Sometimes, they prefer to print narrative and symmetrical artwork on the product packaging to explain the story. Furthermore, captivating graphics with abstract and geometric shapes look beautiful, but sometimes, they overload the packaging box.
So, design the lipstick box with minimal artwork and patterns to stand out in the industry with decency. Rare Beauty and Tom Ford lipstick boxes have minimal designs that look elegant and interact with the target audiences. A minimal design approach contains one solid colour, brand details, taglines, and product details to provide customers awareness.
Shield the Printed Lipstick Boxes With Coating
The printed content of packaging must be protected and last for a long time. Thereby, company suppliers come with unique printing options and coatings. Aqueous coatings are one of the best for lipstick boxes with a logo to protect the printed content from being removed. Also, this coating is far better than lamination and is eco-friendly.
Add Textured in Lipstick Packaging Boxes
Adding texture to the stock increases the material quality and ensures a tactile customer experience. Embossing and debossing are the best textures that provide pleasing sensory experiences to the end-users. The top cosmetic brands in the USA, like Tom Ford, use eye-catching and marvellous embossing textures on their lipstick box designs.
Similarly, Rare Beauty and Charlotte Tilbury use a debossing texture on their cosmetic secondary product packaging, which is fascinating for customers. Packaging brands use both textures on the box with additional colours to make them wholesome and prettier for the target audience.
Ending Up Above Discussion
The crux of the discussion mentioned above is to explain the top and unique ideas for designing custom lipstick boxes. Therefore, after extensive research, a cosmetic supplier designs their product box to stand out in the sea of competitors. So, customers’ attention can be enhanced with unique styles and packaging shapes. Minimilalstic approaches for breathable product packaging have become more popular in recent days. In addition, applying a texture to the lipstick box by the company to enhance the customers’ captivation and sensory unboxing experience is a good tactic to engage customers. Lastly, finish coatings should be applied to protect the printed content on the box that grabs the audience’s attention, using these unique approaches to esthetically designed cosmetic boxes for sensitive lip products.
